Halal literacy, health consciousness, past product quality experience and repurchase intention of halal culinary product
Purpose: This study aims to investigate the antecedents of Halal culinary repurchase intention. This research examines the role of health consciousness, past product quality experience, Halal literacy, subjective norm and attitude on Halal culinary repurchase intention. Design/methodology/approach:...
| Published in: | Journal of Islamic Marketing |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85209731876&doi=10.1108%2fJIMA-09-2023-0278&partnerID=40&md5=900e2195ed9fdae7b908b7db125fb543 |