Innovative Design Method of Trench Coat Style Based on Kansei Engineering

Innovative Design Method of Trench Coat Style Based on Kansei Engineering

As the basic clothing category, trench coat products are designed to meet consumers' emotional demands. This study is based on the theoretical knowledge of Kansei Engineering, taking trench coat as a case study, adding cluster analysis and factor analysis to simplify the variables with objectiv...

Full description

Bibliographic Details
Published in:Textile Bioengineering and Informatics Symposium Proceedings, TBIS
Main Author: Zhang J.-X.; Zur R.; Jabbar H.B.A.
Format: Conference paper
Language:English
Published: Textile Bioengineering and Informatics Society 2024
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85209355141&partnerID=40&md5=924c1c90b4f41c16f5b025f76f24e758
id 2-s2.0-85209355141
spelling 2-s2.0-85209355141
Zhang J.-X.; Zur R.; Jabbar H.B.A.
Innovative Design Method of Trench Coat Style Based on Kansei Engineering
2024
Textile Bioengineering and Informatics Symposium Proceedings, TBIS
2024-August


https://www.scopus.com/inward/record.uri?eid=2-s2.0-85209355141&partnerID=40&md5=924c1c90b4f41c16f5b025f76f24e758
As the basic clothing category, trench coat products are designed to meet consumers' emotional demands. This study is based on the theoretical knowledge of Kansei Engineering, taking trench coat as a case study, adding cluster analysis and factor analysis to simplify the variables with objective data and improve the rigour of Kansei Engineering. The research results can guide designers to interpret the perceived demands of consumers and accurately transform them into specific design elements of trench coat styles. This can improve the market competitiveness of trench coat products and has practical significance for accurate positioning. © TBIS 2024.
Textile Bioengineering and Informatics Society
19423438
English
Conference paper
author Zhang J.-X.; Zur R.; Jabbar H.B.A.
spellingShingle Zhang J.-X.; Zur R.; Jabbar H.B.A.
Innovative Design Method of Trench Coat Style Based on Kansei Engineering
author_facet Zhang J.-X.; Zur R.; Jabbar H.B.A.
author_sort Zhang J.-X.; Zur R.; Jabbar H.B.A.
title Innovative Design Method of Trench Coat Style Based on Kansei Engineering
title_short Innovative Design Method of Trench Coat Style Based on Kansei Engineering
title_full Innovative Design Method of Trench Coat Style Based on Kansei Engineering
title_fullStr Innovative Design Method of Trench Coat Style Based on Kansei Engineering
title_full_unstemmed Innovative Design Method of Trench Coat Style Based on Kansei Engineering
title_sort Innovative Design Method of Trench Coat Style Based on Kansei Engineering
publishDate 2024
container_title Textile Bioengineering and Informatics Symposium Proceedings, TBIS
container_volume 2024-August
container_issue
doi_str_mv
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85209355141&partnerID=40&md5=924c1c90b4f41c16f5b025f76f24e758
description As the basic clothing category, trench coat products are designed to meet consumers' emotional demands. This study is based on the theoretical knowledge of Kansei Engineering, taking trench coat as a case study, adding cluster analysis and factor analysis to simplify the variables with objective data and improve the rigour of Kansei Engineering. The research results can guide designers to interpret the perceived demands of consumers and accurately transform them into specific design elements of trench coat styles. This can improve the market competitiveness of trench coat products and has practical significance for accurate positioning. © TBIS 2024.
publisher Textile Bioengineering and Informatics Society
issn 19423438
language English
format Conference paper
accesstype
record_format scopus
collection Scopus
_version_ 1820775439616966656

Similar Items