Investigating Children's Needs for Museum Cultural and Creative Products and Parents' Purchase Intentions Based on Child Cognitive Development Theory

• Published in: Pakistan Journal of Life and Social Sciences
• Main Author: Fang H.; Abdullah M.H.; Wang M.
• Format: Article
• Language: English
• Published: Elite Scientific Publications 2024
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85207939782&doi=10.57239%2fPJLSS-2024-22.2.00750&partnerID=40&md5=8bc6d0ec69b25bb5b1b07e1e339a8db9

Museums are generally considered secondary educational institutions. Accordingly, they can also influence visitors' consumer behavior. To verify this idea, a survey was conducted to investigate how children's educational gains from museum visits help to enhance their cognitive development, which in turn influences parents' intention to purchase the museum creative and cultural products (souvenirs). The paper, therefore, conducted an empirical study by analyzing the responses of the research participants using SPSS to determine what kind of museum creative and cultural products(MCCPs) attract the children the most. The paper also investigated the psychological impact of these products on children's cognitive and educational development. The paper found that children's cognitive development, which elicits their emotional response to these products, contributes significantly to parents' consumption behavior and resulting purchase intention. Applying the framework of Child Cognitive Development Theory (CCDT), the study finds that children's emotional and psychological resonance with the museum's cultural products develops through their resonance with products such as toys with which they most associate. This prompts parents to purchase such products for their children that enhance their educational value and promote their cognitive development. This paper also offers alternative approaches to explore how museums contribute to children's cultural education in informal settings outside the classroom. © (2023), (Elite Scientific Publications). All Rights Reserved.