Research on the Application of Visual Communication Design Based on Traditional Culture in China-Chic Fashion Design

• Published in: Journal of Information Systems Engineering and Management
• Main Author: Xie Y.; Cui Y.; Zainol A.S.
• Format: Article
• Language: English
• Published: IADITI - International Association for Digital Transformation and Technological Innovation 2024
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85207628257&doi=10.55267%2fiadt.07.15180&partnerID=40&md5=74fad53177bf5f273608089ca94844aa

With the rise of the national trend, more and more clothing brands have begun to incorporate traditional cultural elements to enhance their brand characteristics and cultural connotations. Chinese traditional dress culture has a long history and carries a long historical heritage and rich cultural connotation, and occupies an important position in Chinese cultural tradition. Visual communication design is a design field that conveys information and expresses meaning through visual elements such as images, colors, words, and layouts. The study aims to explore the application of visual communication design based on traditional culture in the design of national fashion clothing and its relevance in the field of information systems engineering and management. By analyzing the importance and influence of traditional cultural elements in fashion design, this paper delves into how information systems can facilitate the effective integration and application of these elements. First, the paper reviews the role of traditional culture as an inspiration for fashion design and explores the role of information systems in data collection, analysis, and management. This study proposes a visual communication design method based on traditional culture through a review of relevant literature and empirical research, and through interviews and surveys. Combined with example analyses and case studies, this study demonstrates how information systems can support the need for innovation and personalization in the design of national-trend clothing. Finally, by evaluating the effectiveness of information systems in cultural visual communication design, future research and management suggestions are proposed to enhance information systems engineering and management. Copyright © 2024 by Author/s and Licensed by IADITI.