A Framework for AI-driven Rural Revitalization Strategies: Balancing Brand Image, Cultural Compliance and Consumer Behavior Focusing on Agri Products Packaging Designs

• Published in: Journal of Information Systems Engineering and Management
• Main Author: Tao C.; Razak M.R.A.; Xia Y.; Peng M.
• Format: Article
• Language: English
• Published: IADITI - International Association for Digital Transformation and Technological Innovation 2024
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85207627911&doi=10.55267%2fiadt.07.15214&partnerID=40&md5=06913b8b35f956ae9dcb607216fb4f0a

In the contemporary era of technological evolution, the integration of artificial intelligence (AI) in rural development, specifically within the agri-products packaging sector, remains a crucial yet underexplored domain. This research navigates through this uncharted territory, seeking to unravel the complexities and opportunities that arise when AI intersects with rural environments. Employing a qualitative research design, this study engages a diverse array of stakeholders, including farmers, agro-processors, distributors, consumers, and policymakers. Through in-depth interviews, the research delves into real-world examples and case studies to capture the richness of experiences and perspectives. The findings of this research illuminate the complex interplay between AI, rural communities, and agri-product packaging. Stakeholder perspectives reveal diverse attitudes toward AI applications, while the exploration of packaging innovations showcases the transformative potential of technology in influencing consumer behavior. The study uncovers themes of economic empowerment, socio-cultural preservation, and the need for inclusive policies within rural contexts. This research is innovative in its synthesis of stakeholder perspectives, bridging the gap between technological assessments and social dynamics in rural environments. It contributes to the existing literature by offering a more comprehensive understanding of AI's impact on rural development and consumer behavior. The significance lies in its potential to inform policymakers, industry practitioners, and communities, fostering a more responsible and effective integration of AI technologies. © 2024 by Author/s and Licensed by IADITI.