The Progress of Destination Marketing in Emerging Economies: A Focus on ASEAN
Tourism is a very important economic activity as it boosts a nation’s revenue, increases foreign exchange earnings, generates employment, improves visibility and destination attractiveness. Destination competitiveness using travel and tourism indicators is a subject that has been researched for over...
| Published in: | Palgrave Studies of Marketing in Emerging Economies |
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| Main Author: | |
| Format: | Book chapter |
| Language: | English |
| Published: |
Palgrave Macmillan
2022
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85207449869&doi=10.1007%2f978-3-030-88678-3_2&partnerID=40&md5=5cffb926ef485574708db1a50d53e575 |