The Progress of Destination Marketing in Emerging Economies: A Focus on ASEAN

Tourism is a very important economic activity as it boosts a nation’s revenue, increases foreign exchange earnings, generates employment, improves visibility and destination attractiveness. Destination competitiveness using travel and tourism indicators is a subject that has been researched for over...

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Bibliographic Details
Published in:Palgrave Studies of Marketing in Emerging Economies
Main Author: Jamaluddin M.R.; Hanafiah M.H.M.; Cornell D.A.V.
Format: Book chapter
Language:English
Published: Palgrave Macmillan 2022
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85207449869&doi=10.1007%2f978-3-030-88678-3_2&partnerID=40&md5=5cffb926ef485574708db1a50d53e575