| Summary: | Success in the business endeavour is paramount for Micro, Small, and Medium Enterprises (MSMEs) sustainability. Researchers have conducted numerous studies to identify solutions that contribute to the success of these entrepreneurs. However, success is dynamic and evolves according to time and context, thus revealing inconclusive discoveries. A compilation of reviews of this phenomenon of interest would reveal trends and the avenues future research should pursue. Hence, this research aims to explore the antecedent factors affecting entrepreneurial success. The authors conducted a systematic literature review, scrutinising articles from 2021 to 2023. They reviewed published research articles from Scopus and Web of Science databases under search terms business success or performance and MSME, which were used in the search functions in all fields of business. After full screening, the authors selected 25 articles for qualitative synthesis. They discovered four emerging themes and classified them into individual, organisational, contextual, and social factors. These factors were further categorised into ten sub-themes. Individual factors constitute financial resources, technology, innovation, gender and personality. Organisational factors were manifested by governance, networking and competitive advantage. Social support represents social factors, while contextual factors are signified by environmental uncertainty. The findings offer valuable insights for researchers, entrepreneurs, entrepreneurship agencies, academicians and policymakers to integrate the identified factors into research frameworks, policies, training programs, and financial assistance initiatives at various levels. The proposed framework is expected to serve as a model to accelerate the success of Micro, Small, and Medium Enterprises (MSMEs), fostering overall global economic growth. © (2024), (Elite Scientific Publications). All rights reserved.
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