Assessment of Entry Timing Decisions (AoETD) Towards Sustainable Operations of Malaysian Construction Firms in International Markets

• Published in: Green Infrastructure: Materials and Sustainable Management
• Main Author: Ibrahim N.; Isa C.M.M.; Mustaffa N.K.; Rani N.I.A.
• Format: Book chapter
• Language: English
• Published: Springer Nature 2024
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85205638511&doi=10.1007%2f978-981-99-7003-2_1&partnerID=40&md5=453e14a50ff65432c4cfdc6b7e056ee5

Malaysian construction firms were found to have an in-depth grasp of the international market experience and cross-border networks. In line with the Construction 4.0 Strategic Plan (2021-2025), previous research indicates insufficient studies focused on developing a systematic assessment to measure entry timing decisions (ETD). This flaw was discovered because of low educational readiness and a lack of data from local researchers. Accordingly, the number of successful local construction firms competing in the global market has decreased. Therefore, the current study provides construction firms with exposure to the importance of entering foreign markets through an Assessment of Entry Timing Decisions (AoETD). The ETD for this study were divided into pioneer (Pi), early follower (EF), and late follower (LF). The study identifies the key and associated determinants for international ETD for Malaysian construction firms. In addition, this paper establishes appropriate deci-sional level scales for each key determinant, ranging from poor to excellent decision-making. Analysis of data and discussion of study findings were obtained from Smart PLS analysis. Correspondingly, AoETD measurement found that Pi sustained in the international market followed by LF and EF. As such, the development of AoETD can help firms implement strategic entry decisions into the global market. Further-more, AoETD is developed in line with the Malaysian government’s aims to create collaborations between academicians, government, industry, and society. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023.