Harnessing advertising appeal in social media: Boosting consumer attention and purchase intention
Instagram is one of the many social media platforms today equipped with its own internal online stores. As the number of Instagram users rises, businesses are advised to use eminent marketing tools and effectively engage with customers on the platform. Creating a strong brand image in consumers’ min...
| Published in: | SEARCH Journal of Media and Communication Research |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Taylor's University Lakeside Campus
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204738597&doi=10.58946%2fsearch-SpecialIssue.ICOMS2023.P3&partnerID=40&md5=d7b4e32b3ef86ca775acf363c29d9d70 |