Harnessing advertising appeal in social media: Boosting consumer attention and purchase intention

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Harnessing advertising appeal in social media: Boosting consumer attention and purchase intention

Instagram is one of the many social media platforms today equipped with its own internal online stores. As the number of Instagram users rises, businesses are advised to use eminent marketing tools and effectively engage with customers on the platform. Creating a strong brand image in consumers’ min...

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Bibliographic Details
Published in:	SEARCH Journal of Media and Communication Research
Main Author:	Ambran N.S.; Zainodin W.H.W.; Hanif U‘A.M.
Format:	Article
Language:	English
Published:	Taylor's University Lakeside Campus 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204738597&doi=10.58946%2fsearch-SpecialIssue.ICOMS2023.P3&partnerID=40&md5=d7b4e32b3ef86ca775acf363c29d9d70

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