Bibliometric Assessment and Research Trends: Five Decades of Brand Image
Brand image distinguishes a company, product, or service from others, making it an asset worth investing in. Recognizing the key themes related to brand image is essential for fostering collaboration and ensuring that research progresses toward desired goals. Therefore, this bibliometric study’s obj...
| Published in: | Jurnal Pengurusan |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204715058&doi=10.17576%2fpengurusan-2024-71-2&partnerID=40&md5=d74f446cac6d4c82141c8231e92c1371 |