Promoting halal tourism in sharia-compliant destination: Insights on aceh competitiveness and tourist perceived value and behavior

This empirical study examines the interplay among tourists’ perceptions of Halal tourism competitiveness in Aceh and their perceived value, satisfaction, trust, and destination loyalty, expanding Porter structural approach and Resource-Based View (RBV) theory. Based on data collected from 256 inboun...

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Published in:Tourism and Hospitality Research
Main Author: Hariani D.; Hanafiah M.H.; Anuar N.A.M.; Ahmad K.N.
Format: Article
Language:English
Published: SAGE Publications Inc. 2024
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204073605&doi=10.1177%2f14673584241283902&partnerID=40&md5=b542092ac22425e3bf3384cf8a1cbe05
id 2-s2.0-85204073605
spelling 2-s2.0-85204073605
Hariani D.; Hanafiah M.H.; Anuar N.A.M.; Ahmad K.N.
Promoting halal tourism in sharia-compliant destination: Insights on aceh competitiveness and tourist perceived value and behavior
2024
Tourism and Hospitality Research


10.1177/14673584241283902
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204073605&doi=10.1177%2f14673584241283902&partnerID=40&md5=b542092ac22425e3bf3384cf8a1cbe05
This empirical study examines the interplay among tourists’ perceptions of Halal tourism competitiveness in Aceh and their perceived value, satisfaction, trust, and destination loyalty, expanding Porter structural approach and Resource-Based View (RBV) theory. Based on data collected from 256 inbound tourists, the findings reveal that Halal food service and social environments significantly bolster perceived value, while Halal-friendly facilities do not. Additionally, tourist satisfaction is a vital precursor to trust, significantly affecting loyalty and revisit intention. Satisfaction and trust significantly mediate between perceived value, satisfaction, and loyalty. The study underscores the critical influence of Halal food service and social environments on perceived value in Halal tourism. It highlights practical implications for hospitality providers to enhance service quality and atmosphere tailored to Muslim tourists’ preferences. This research confirms the significant impact of Halal-specific factors on perceived value, offering unique insights into consumer behavior within Halal tourism, particularly in Muslim-majority regions like Aceh. © The Author(s) 2024.
SAGE Publications Inc.
14673584
English
Article

author Hariani D.; Hanafiah M.H.; Anuar N.A.M.; Ahmad K.N.
spellingShingle Hariani D.; Hanafiah M.H.; Anuar N.A.M.; Ahmad K.N.
Promoting halal tourism in sharia-compliant destination: Insights on aceh competitiveness and tourist perceived value and behavior
author_facet Hariani D.; Hanafiah M.H.; Anuar N.A.M.; Ahmad K.N.
author_sort Hariani D.; Hanafiah M.H.; Anuar N.A.M.; Ahmad K.N.
title Promoting halal tourism in sharia-compliant destination: Insights on aceh competitiveness and tourist perceived value and behavior
title_short Promoting halal tourism in sharia-compliant destination: Insights on aceh competitiveness and tourist perceived value and behavior
title_full Promoting halal tourism in sharia-compliant destination: Insights on aceh competitiveness and tourist perceived value and behavior
title_fullStr Promoting halal tourism in sharia-compliant destination: Insights on aceh competitiveness and tourist perceived value and behavior
title_full_unstemmed Promoting halal tourism in sharia-compliant destination: Insights on aceh competitiveness and tourist perceived value and behavior
title_sort Promoting halal tourism in sharia-compliant destination: Insights on aceh competitiveness and tourist perceived value and behavior
publishDate 2024
container_title Tourism and Hospitality Research
container_volume
container_issue
doi_str_mv 10.1177/14673584241283902
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204073605&doi=10.1177%2f14673584241283902&partnerID=40&md5=b542092ac22425e3bf3384cf8a1cbe05
description This empirical study examines the interplay among tourists’ perceptions of Halal tourism competitiveness in Aceh and their perceived value, satisfaction, trust, and destination loyalty, expanding Porter structural approach and Resource-Based View (RBV) theory. Based on data collected from 256 inbound tourists, the findings reveal that Halal food service and social environments significantly bolster perceived value, while Halal-friendly facilities do not. Additionally, tourist satisfaction is a vital precursor to trust, significantly affecting loyalty and revisit intention. Satisfaction and trust significantly mediate between perceived value, satisfaction, and loyalty. The study underscores the critical influence of Halal food service and social environments on perceived value in Halal tourism. It highlights practical implications for hospitality providers to enhance service quality and atmosphere tailored to Muslim tourists’ preferences. This research confirms the significant impact of Halal-specific factors on perceived value, offering unique insights into consumer behavior within Halal tourism, particularly in Muslim-majority regions like Aceh. © The Author(s) 2024.
publisher SAGE Publications Inc.
issn 14673584
language English
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