Predicting sustainable tourism: examining customers’ intention to visit green hotels using an extended norm activation model

Purpose: This study aims to predict customers’ intention (INT) to visit green hotels through an extended norm activation model (NAM) framework. The extended NAM includes environmental concern (EC), price consciousness (PC) and aesthetic values (AEV). Design/methodology/approach: A quantitative surve...

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書目詳細資料
發表在:Management of Environmental Quality
主要作者: Waris I.; Mohd Suki N.
格式: Article
語言:English
出版: Emerald Publishing 2025
在線閱讀:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85202976566&doi=10.1108%2fMEQ-05-2024-0211&partnerID=40&md5=ee15ec1ce77399a2ce98ea9c1cc197ad

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