Predicting sustainable tourism: examining customers’ intention to visit green hotels using an extended norm activation model

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Predicting sustainable tourism: examining customers’ intention to visit green hotels using an extended norm activation model

Purpose: This study aims to predict customers’ intention (INT) to visit green hotels through an extended norm activation model (NAM) framework. The extended NAM includes environmental concern (EC), price consciousness (PC) and aesthetic values (AEV). Design/methodology/approach: A quantitative surve...

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Bibliographic Details
Published in:	Management of Environmental Quality
Main Author:	Waris I.; Mohd Suki N.
Format:	Article
Language:	English
Published:	Emerald Publishing 2025
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85202976566&doi=10.1108%2fMEQ-05-2024-0211&partnerID=40&md5=ee15ec1ce77399a2ce98ea9c1cc197ad

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