Predicting sustainable tourism: examining customers’ intention to visit green hotels using an extended norm activation model
Purpose: This study aims to predict customers’ intention (INT) to visit green hotels through an extended norm activation model (NAM) framework. The extended NAM includes environmental concern (EC), price consciousness (PC) and aesthetic values (AEV). Design/methodology/approach: A quantitative surve...
| Published in: | Management of Environmental Quality |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85202976566&doi=10.1108%2fMEQ-05-2024-0211&partnerID=40&md5=ee15ec1ce77399a2ce98ea9c1cc197ad |