| Summary: | The purpose of this study is to address the challenges of conceptual design creativity and functional derivation for complex products in the System-level Design Phase, filling the research gap in design strategies at the conceptual design stage. Conceptual design of complex products is recognized as a challenging and ill-defined problem involving various interdisciplinary aspects such as technological trends, social factors, functional requirements and aesthetic preferences. Based on a literature review, this study integrates Bytheway's FBD model and Benami & Jin's Creative Stimulation method, exploring a new research framework for creative inspiration and design strategies in industrial design during the conceptual design. Leveraging the characteristics of complex product conceptual design and its requirement for diverse knowledge, the study conducts a practical exploration during the product system-level design stage. Using a combination of subjective and objective research methods, the investigation analyzes information related to tea antifreeze equipment. The findings highlight creative stimulation in the conceptual design stage, offering applications for the tea planting equipment industry. The results of this study have practical significance for the design of tea frost prevention equipment. It provides a systematic research strategy for the product conceptual design phase, contributing to the understanding and application of systematic methods in industrial conceptual design. © 2024, Jomard Publishing. All rights reserved.
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