Unlocking the secret of nasi lemak: How food choices shape emotional experience and purchase intentions among Malaysians

QR Code

Unlocking the secret of nasi lemak: How food choices shape emotional experience and purchase intentions among Malaysians

This study investigates how Malaysians' emotional experiences influence their intentions to purchase nasi lemak, with food choice acting as a critical moderator. The theoretical foundation of the research is based on the Theory of Planned Behavior (TPB), which provides a framework for understan...

Full description

Bibliographic Details
Published in:	Journal of Asian Scientific Research
Main Author:	Abdullah A.S.; Hassan R.A.; Majid M.A.A.
Format:	Article
Language:	English
Published:	Asian Economic and Social Society 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85202213311&doi=10.55493%2f5003.v14i3.5127&partnerID=40&md5=1c31c7b0907c1b988a22ed65100b791b

Similar Items

Unlocking Nanotechnology Adoption Intention in the Malaysian Food Industry
by: Wahab, et al.
Published: (2023)

Determinants of organic food purchase intention
by: Azam N.H.M.; Othman N.; Musa R.; Abdulfatah F.; Awal A.
Published: (2012)

Factors affecting consumers' choice in purchasing local fresh fruits: Case of Melaka Tengah
by: Muhamad Z.-M.; Ruslan N.A.; Ibrahim N.; Saili A.R.; Ismail N.A.
Published: (2021)

Secret-eye: A tool to quantify user's emotion and discussion issues through a web-based forum
by: Abidin S.Z.Z.; Omar N.; Radzi M.H.M.; Haron M.B.C.
Published: (2011)

ANTECEDENTS OF ORGANIC FOOD PURCHASE INTENTION: DOES IT MODERATE BY THE RECEPTIVITY TO GREEN COMMUNICATION?
by: Latip M.S.A.; Tumin S.A.; May R.Y.Y.
Published: (2023)

Intention to purchase organic personal care product
by: Mohammad N.; Baharun R.B.
Published: (2017)

Secretion of Root Exudates in Response to Biotic and Abiotic Environment
by: Aleem A.; Sidik N.J.; Wan W.R.; Razak A.; Yunus N.M.
Published: (2024)

Determinant of Purchase Intention Through Online on Halal Cosmetic
by: Naseri R.N.N.; Yusuf A.H.; Oyelakin I.O.
Published: (2023)

Effect of Substituting Coconut Milk with Palm Milk on Shelf Life, Physicochemical and Sensory Properties of Nasi Dagang
by: Zulkifli N.A.; Othman A.; Seow L.J.; Seow E.K.
Published: (2024)

The detection of fatty acid methyl ester in sterculiaceae; [Pengesanan asid lemak metil ester dalam sterculiaceae]
by: Fathin Nurizati S.; Abdul Wahab I.; Mohsin H.F.
Published: (2018)

Student immersive experiences engaging with panoramic animations in the post-pandemic era: Examining hedonic motivation, positive emotions, and behavioral intentions
by: Pei F.; Suki N.M.; Suki N.M.; Muhaiyuddin N.D.M.
Published: (2024)

The Influence of E-Service Quality towards Post-Purchase Intention on Shopee
by: Bahtar A.Z.; Daud S.; Yazid Z.A.; Fazli M.A.M.; Muthusamy G.; Kamis R.; Harun H.; Awang A.H.
Published: (2024)

The impact of social media advertising features on the purchase intention of the Malay millennial consumer
by: Agil H.; Ahmad A.L.; Azlan A.A.
Published: (2022)

Harnessing advertising appeal in social media: Boosting consumer attention and purchase intention
by: Ambran N.S.; Zainodin W.H.W.; Hanif U‘A.M.
Published: (2024)

Drivers of Sustainable Apparel Purchase Intention: An Empirical Study of Malaysian Millennial Consumers
by: Hasbullah N.N.; Sulaiman Z.; Mas’od A.; Ahmad Sugiran H.S.
Published: (2022)

How simple is simple: Our experience with older adult users
by: Razak F.H.A.; Razak N.A.; Wan Adnan W.A.; Ahmad N.A.
Published: (2013)

Global chessboard: Analyzing how geopolitical risk shapes renewable energy technology investments
by: Zheng, et al.
Published: (2024)

Global chessboard: Analyzing how geopolitical risk shapes renewable energy technology investments
by: Zheng X.; Li C.; Ali S.; Adebayo T.S.
Published: (2024)

How can Creativity be Enhanced through Personality Traits and Emotional Intelligence Towards Muslim Employees?
by: Sapiee M.L.; Ibrahim N.; Husain F.C.; Mahmud M.; Jaafar A.B.; Baharudin M.H.A.M.
Published: (2024)

Determinants of Purchasing Intention of Agricultural Products via E-commerce Platforms in Jakarta, Indonesia
by: Aulia R.R.; Saili A.R.; Abdul Fatah F.; Noor W.N.W.M.; Kamarulzaman N.B.; Bayuny A.F.R.; Santoso D.B.; Pangestuty F.W.; Prasetyia F.; Ghofar A.
Published: (2024)

CONSUMER RELATED THEORIES AND THE RIGHT TO INFORMED CHOICE FOR CONSUMER IN NANO FOOD CONSUMPTION
by: Zulkupri M.I.; Mahmood A.; Zainol Z.A.; Hasmin N.A.
Published: (2022)

Personalized Food Recommendations: A Machine Learning Model for Enhanced Dining Choices
by: Al-Hubaishi M.; Ali M.A.M.; Tahir N.M.
Published: (2024)

How are emotional intelligence, happiness and psychological well-being applied in counseling sessions to the community in Malaysia?
by: Ibrahim N.; Sapiee M.L.; Sanuddin N.D.; Erhan T.; Husain F.C.
Published: (2024)

Purchase Intention for Halal Cosmetic Product among TikTok Application Users in Johor
by: Aziz, et al.
Published: (2023)

In China, customer engagement mediates between brand image and purchase intention of premium hotels
by: Hoo W.C.; Xiaoyan L.; Ziyae B.; Ramli S.; Moosa V.
Published: (2023)

Determinants of Purchasing Intention of Agricultural Products via E-commerce Platforms in Jakarta, Indonesia
by: Aulia, et al.
Published: (2024)

The purchase intention of Ar-Rahnu Islamic financing contract in Malaysia: perception of Muslim consumers
by: Azman Ong M.H.; Mohd Yasin N.; Ibrahim N.S.
Published: (2024)

TRAIT EMOTIONAL INTELLIGENCE AND SOCIAL ENTREPRENEURIAL INTENTIONS: MULTI MEDIATORS ANALYSIS
by: Hussain W.M.H.W.; Wahid S.D.M.; Ayob A.H.; Ismail M.N.
Published: (2021)

Analysis of emotional descriptors for video-watching experience through Kansei evaluation
by: Rosli R.M.; Lokman A.M.
Published: (2017)

Factors Influencing Consumer Behaviour towards Online Purchase Intention on Popular Shopping Platforms in Malaysia
by: Hoo W.C.; Cheng A.Y.; Ng A.H.H.; Bakar S.M.B.S.A.
Published: (2024)

Applied artificial intelligence: Acceptance-intention-purchase and satisfaction on smartwatch usage in a Ghanaian context
by: Uzir M.U.H.; Bukari Z.; Al Halbusi H.; Lim R.; Wahab S.N.; Rasul T.; Thurasamy R.; Jerin I.; Chowdhury M.R.K.; Tarofder A.K.; Yaakop A.Y.; Hamid A.B.A.; Haque A.; Rauf A.; Eneizan B.
Published: (2023)

Exploring antecedents of online purchasing behavioral intention of generation z: An integrated model of four theories
by: Ngah R.; Azizan N.A.; Kadir M.A.B.A.; Thuraisamy R.; Mohamad Z.; Danila N.
Published: (2021)

The relationship of social media celebrities' attributes and online consumer behaviour towards Malaysian purchase intention
by: Hoo W.C.; Ramli S.; Pung N.C.; Allan M.; Hossain S.F.A.
Published: (2024)

INVESTIGATION OF FLY-BACTERIA’S ASSOCIATION ON DECOMPOSING TISSUES AND ANTIMICROBIAL EVALUATION OF FLY LARVAE NATIVE EXCRETIONS/SECRETIONS
by: Othman A.A.; Nasarudin M.S.M.; Othman N.N.; Ahmad A.
Published: (2022)

Unravelling the Emotional Experience Among Staff: Negative Work Events in Higher Education
by: Ibrahim N.H.; Makhbul Z.K.M.; Ayob A.H.; Lokman A.M.
Published: (2024)

A Review of Product Knowledge and Determinants of Consumer Purchase Intention on Plant-Based Meat Products In Malaysia
by: Azman, et al.
Published: (2023)

A Review of Product Knowledge and Determinants of Consumer Purchase Intention on Plant-Based Meat Products In Malaysia
by: Azman, et al.
Published: (2023)

Unlocking the Potential of Extracellular Vesicles as the Next Generation Therapy: Challenges and Opportunities
by: Che Shaffi S.; Hairuddin O.N.; Mansor S.F.; Syafiq T.M.F.; Yahaya B.H.
Published: (2024)

Choice of nanocarrier for pulmonary delivery of cancer therapeutics
by: Wong T.W.
Published: (2020)

Decomposing the theory of planned behaviour and incorporating spiritual intelligence to further understand purchase intention of life insurance and takaful
by: Nasir N.F.; Roslin R.M.; Chui C.B.
Published: (2017)