Mobile Marketing Training towards Increasing Business: A Case Study of Agri-Food Micro-Enterprises

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Mobile Marketing Training towards Increasing Business: A Case Study of Agri-Food Micro-Enterprises

Mobile marketing (MM) refers to marketing through mobile platforms and has become a phe-nomenon in the business world. Many sectors utilize online applications for various business activities, including promotion and marketing. However, small and medium-sized enterprises (SMEs), especially those in...

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Bibliographic Details
Published in:	International Journal of Interactive Mobile Technologies
Main Author:	Othman Z.; Zaman N.B.K.; Abu N.H.; Abdullah S.; Alias E.F.; Jahroh S.
Format:	Article
Language:	English
Published:	International Federation of Engineering Education Societies (IFEES) 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201692948&doi=10.3991%2fijim.v18i14.49055&partnerID=40&md5=f428f3c4aa80cd905af0f3784195eedb

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