Catering to Luxury Chinese Tourists Demand: Insights from Malaysian Inbound Travel Agencies; [迎合奢华中国游客需求:来自马来西亚入境旅行社的见解]
The shift toward luxury tourism has engendered a new class of high-end Chinese tourists, presenting significant opportunities for generating substantial revenue through premium tourism products and services. This study specifically explores Malaysian inbound travel agencies’ perceptions, preparednes...
| Published in: | Journal of China Tourism Research |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Routledge
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201091767&doi=10.1080%2f19388160.2024.2391541&partnerID=40&md5=5d582fb7e377480771b2ec0e8c7e97fd |