Catering to Luxury Chinese Tourists Demand: Insights from Malaysian Inbound Travel Agencies; [迎合奢华中国游客需求:来自马来西亚入境旅行社的见解]

The shift toward luxury tourism has engendered a new class of high-end Chinese tourists, presenting significant opportunities for generating substantial revenue through premium tourism products and services. This study specifically explores Malaysian inbound travel agencies’ perceptions, preparednes...

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Bibliographic Details

Published in:	Journal of China Tourism Research
Main Author:	Ismail L.; Zahari M.S.M.; Mahdzar M.; Hanafiah M.H.; Bashir M.A.A.
Format:	Article
Language:	English
Published:	Routledge 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201091767&doi=10.1080%2f19388160.2024.2391541&partnerID=40&md5=5d582fb7e377480771b2ec0e8c7e97fd