Understanding Malaysia’s perceived destination image formation through online user-generated content information qualities

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Understanding Malaysia’s perceived destination image formation through online user-generated content information qualities

Purpose: The purpose of this study is to investigate the mediating effect of perceived destination image attributes on the inter-relationship between online user-generated content’s information qualities (UGC) and tourists behavior by extending the Mehrabian and Russel’s stimulus-organism-response (...

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Bibliographic Details
Published in:	Global Knowledge, Memory and Communication
Main Author:	Asyraff M.A.; Hanafiah M.H.; Md Zain N.A.; Patwary A.K.
Format:	Article
Language:	English
Published:	Emerald Publishing 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85200945546&doi=10.1108%2fGKMC-03-2024-0148&partnerID=40&md5=6db53e6284d863ae264aaaa1e66c4255

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