A descriptive analysis of humanistic leadership and organization commitment among food delivery riders

• Published in: Studies in Systems, Decision and Control
• Main Author: Salleh R.M.; Mansor H.; Fadzil A.S.A.; Majid M.; Azman S.N.; Uteh N.F.; Bakar N.A.
• Format: Book chapter
• Language: English
• Published: Springer Science and Business Media Deutschland GmbH 2024
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85200499218&doi=10.1007%2f978-3-031-54383-8_64&partnerID=40&md5=46981927a3be77e164c80775b4988a32

The gig economy giving online food delivery platforms flexibility regarding legal liabilities has given rise to heightened concerns regarding the well-being and safety of its delivery riders. The absence of responsible leadership gover-nance from the platforms has exacerbated commitment issues among riders about safety regulations, ultimately leading to an upsurge in fatal accidents. This study investigates the existence of humanistic leadership on platform leaders and its relationship with the commitment of delivery riders. Employing a quantitative research approach grounded in existing literature, this study aims to bridge the existing research gap in the realm of humanistic leadership. Although the discourse on humanistic leadership is somewhat limited in the current body of knowledge, it has demonstrated its significant contribution to the success of major corporations. Consequently, this research proposes that online food delivery platforms embrace and improve the principles of humanistic leadership. A sample of 161 delivery riders in Malaysia participated in an online survey, with descriptive analysis performed using SPSS. The findings indicate that humanistic leadership and organizational commitment tend to gravitate towards the ‘Neutral’ scale. Additionally, continuance commitment exhibits the highest mean value, which does not favour any organization. This study underscores the critical role of humanistic leadership in strengthening organization commitment. It addresses the imperatives of contributing to the sustainability of the online food delivery ecosystem and the national digital gig economy aspirations. © The Author(s).