Assessing the Issues and Community-Supportive Behaviors in Malaysia’s Rural Tourism

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Assessing the Issues and Community-Supportive Behaviors in Malaysia’s Rural Tourism

Residents in rural areas have an advantage in ensuring the sustainability of rural tourism. Their supportive behaviors displayed during the interaction with the tourists significantly affect tourists' experience, satisfaction, and loyalty. This study aims to investigate the issues in Malaysia’s...

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Bibliographic Details
Published in:	International Journal of Sustainable Development and Planning
Main Author:	Shaari H.; Ahmad N.; Saad S.; Perumal S.; Sulaiman Y.; Ibrahim J.A.; Ahmad R.; Jaroenwanit P.
Format:	Article
Language:	English
Published:	International Information and Engineering Technology Association 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85199940053&doi=10.18280%2fijsdp.190718&partnerID=40&md5=8c90196370744917f014a36781136cb6

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