An Empirical Study of User Adoption of Hospital's WeChat Official Account

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An Empirical Study of User Adoption of Hospital's WeChat Official Account

Digital media, particularly social media, reshapes traditional media and makes information more accessible. Traditional outlets face challenges in the digital era, with declining demand for newspapers affecting hospitals' brand communication. In contrast, interactive social and digital media pl...

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Bibliographic Details
Published in:	14th IEEE Symposium on Computer Applications and Industrial Electronics, ISCAIE 2024
Main Author:	Ketong O.; Mazlan N.H.
Format:	Conference paper
Language:	English
Published:	Institute of Electrical and Electronics Engineers Inc. 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198904791&doi=10.1109%2fISCAIE61308.2024.10576466&partnerID=40&md5=0b627a16b16fc345ccfc9a5131b5fc67

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