An Empirical Study of User Adoption of Hospital's WeChat Official Account
Digital media, particularly social media, reshapes traditional media and makes information more accessible. Traditional outlets face challenges in the digital era, with declining demand for newspapers affecting hospitals' brand communication. In contrast, interactive social and digital media pl...
| Published in: | 14th IEEE Symposium on Computer Applications and Industrial Electronics, ISCAIE 2024 |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
Institute of Electrical and Electronics Engineers Inc.
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198904791&doi=10.1109%2fISCAIE61308.2024.10576466&partnerID=40&md5=0b627a16b16fc345ccfc9a5131b5fc67 |