Antecedents of tourist citizenship behavior: the role of digital halal literacy and religiosity
Purpose: This study aims to examine the antecedents of tourist citizenship behavior (TCB). It also investigates the role of digital halal literacy (DHL) and religiosity in enhancing TCB. Design/methodology/approach: This quantitative research used survey with questionnaire as the data collection met...
| Published in: | Journal of Islamic Marketing |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85197426704&doi=10.1108%2fJIMA-11-2023-0376&partnerID=40&md5=565e5b46eb6af0fac58fd11706b50995 |