Defeating global glut of clothing: An examination of sustainable fashion consumption of young consumers
The purpose of the study was to examine the determinants of sustainable fashion consumption among young consumers. The empirical study adopted quantitative methodology using a survey approach for collecting data. The sample of 500 young consumers was collected using stratified random and purposive s...
| Published in: | Driving Green Marketing in Fashion and Retail |
|---|---|
| Main Author: | |
| Format: | Book chapter |
| Language: | English |
| Published: |
IGI Global
2024
|
| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196472568&doi=10.4018%2f979-8-3693-3049-4.ch002&partnerID=40&md5=47982929d68acf201a6a36d658cf9aa8 |
