Design planogram for the priority shelf based on customer behavior by applying the merchandising decision model
Intelligent and strategic product arrangements in retail stores can increase sales and maximize profits. However, shelf operations management is increasingly challenging with a large variety of products available on limited retail shelf space, incurring what is commonly known as the shelf space allo...
| Published in: | Songklanakarin Journal of Science and Technology |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Prince of Songkla University
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196200423&partnerID=40&md5=2b5752768724df5cea2e308be9636072 |