| Summary: | Housing fulfils a person's physical, psychological, social, and economic needs. Housing choices are made by maximizing satisfaction with the home by focusing on various factors, whether external or internal and this varies between generations (i.e. Baby Boomers, Generation X, Generation Y) or by age group. As age increases, an individual's needs and preferences also change due to the ageing factors. This study aims to identify the Malaysian generational Ageing in Place (AIP) housing decision. AIP refers to a person's preference to remain in the same place for as long as possible, which links to their sense of attachment towards a place. This study also aims to provide an overview of the AIP decision-making preferences of the generations in Malaysia. Thus, the objectives of this study are: (i) To identify the factors influencing AIP housing decisions and (ii) To determine the generational AIP decision-making by the generations in Malaysia with Johor Bahru, Johor as the case study. This study adopted a mixed methods of research strategies (qualitative and quantitative). The main findings revealed four (4) main ageing in place preferences such as (1) Economics, (2) Help and Support, (3) Dwelling characteristics, and (4) Neighbourhood. The findings are significant to the public and private sectors in understanding the housing consumers better. The in-depth information gained will help narrow the demand and supply gap between housing consumers and housing providers. © 2024 by MIP.
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