ACTIVATING PRO-ENVIRONMENTAL BEHAVIOUR AT THE WORKPLACE THROUGH GREEN HUMAN RESOURCE MANAGEMENT PRACTICES: THE ROLE OF PERCEIVED INNOVATION CHARACTERISTICS

• Published in: International Journal of Business and Society
• Main Author: Yusop H.M.; Adam A.A.; Leong T.P.; Munusami C.; Hussin S.A.
• Format: Article
• Language: English
• Published: Universiti Malaysia Sarawak 2024
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195775529&doi=10.33736%2fijbs.6918.2024&partnerID=40&md5=aa5613c2de553abe0234d8bed88ffa8e

This study explores the influence of seven green human resource management (GHRM) practices and perceived innovation characteristics (PICs) on employees' pro-environmental behaviour (PEB) at the workplace. It bridges a gap in research that combines the Ability-Motivation-Opportunity (AMO) and Diffusion of Innovation (DOI) theories. Utilizing partial least squares structural equation modelling (PLS-SEM) and survey data of 366 employees from six Malaysian development financial institutions, the findings suggested that four out of seven GHRM practices have a positive direct effect on PEB. Additionally, PICs mediate the relationship between four GHRM practices and PEB, suggesting the importance of employee perceptions of GHRM practices in fostering workplace PEB. © 2024, Universiti Malaysia Sarawak. All rights reserved.