| Summary: | Purpose: This study aims to investigate the impact of Holland’s theory of career choice (RIASEC [realistic, investigative, artistic, social, enterprising and conventional]) on the entrepreneurial event model (EEM) and the agropreneurial intention among university students. Design/methodology/approach: This study is quantitative research, and 772 undergraduate students from public and private universities in Malaysia participated. The data were then analysed using SmartPLS 4. Findings: The statistical analysis revealed that the realistic, artistic, enterprising and conventional in Holland’s theory of career choice (RIASEC) are antecedents of perceived desirability and feasibility, which has an indirect effect on agropreneurial intention. Additionally, all dimensions of EEM have a direct effect on agropreneurial intention. Originality/value: Despite the importance of agriculture in providing food security and reducing poverty, especially in rural areas, there is very limited empirical research in this area. Notably, most of the research on the intention to become an entrepreneur is general entrepreneurship. This study, therefore, undertakes an interventionist role to investigate the factors influencing agropreneurial intention among youth. © 2024, Emerald Publishing Limited.
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