Exploratory Factor Analysis on Acceptance of Artificial Intelligence as Online Healthcare Product Sales Advisor Among Consumers of Guardian Pharmaceutical Outlets in Malaysia

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Exploratory Factor Analysis on Acceptance of Artificial Intelligence as Online Healthcare Product Sales Advisor Among Consumers of Guardian Pharmaceutical Outlets in Malaysia

Switching from human to artificial intelligence (AI) as online health sales advisors significantly impact sales. AI has been shown to influence customer purchases and adapt quickly to changes in online retail. While AI enhances efficiency and personalisation in sales, it also introduces ethical dile...

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Bibliographic Details
Published in:	Malaysian Journal of Consumer and Family Economics
Main Author:	Darus F.M.; Tan P.-L.; Yusop H.M.
Format:	Article
Language:	English
Published:	Malaysian Consumer and Family Economics Association 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193682425&doi=10.60016%2fmajcafe.v32.18&partnerID=40&md5=be666abfd7a589c56ba677de3c0ba53c

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