Enhancing Digital Social Innovation Ecosystems: A Pythagorean Neutrosophic Bonferroni Mean (PNBM) -DEMATEL Analysis of Barriers Factors for Young Entrepreneurs

• Published in: International Journal of Neutrosophic Science
• Main Author: Rodzi Z.; Binti Shafie N.A.; Binti Abdul Razak N.; Al-Sharqi F.; Al-Quran A.; Bany Awad A.M.A.
• Format: Article
• Language: English
• Published: American Scientific Publishing Group (ASPG) 2024
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193481853&doi=10.54216%2fIJNS.230413&partnerID=40&md5=b1110092c93eee6b145e4e705a8cdf47

This study employs a Pythagorean Neutrosophic Bonferroni Mean (PNBM)-Decision Making Trial and Evaluation Laboratory (DEMATEL) approach to analyze barriers faced by young entrepreneurs in Digital Social Innovation (DSI). Pythagorean Neutrosophic Set (PNS) enriches the analysis, accommodating uncertainties in the complex socio-economic context. Limited Access to Funding emerges as the most influential barrier, showcasing its pivotal role in impacting other DSI challenges. Regulatory and Compliance Challenges are identified as interdependent, emphasizing their interconnected nature with broader barriers. Neutrosophic elements elucidate the uncertainties surrounding financial constraints, regulatory frameworks, and mentorship dynamics. The study contributes to a nuanced understanding of DSI challenges and pioneers the application of neutrosophic logic in socio-economic research. It advocates for a more inclusive decision-making methodology, fostering adaptability in addressing the indeterminate nature of barriers faced by young entrepreneurs navigating the digital social innovation landscape. The findings aim to enhance support systems, fostering a conducive environment for DSI initiatives and encouraging future research in neutrosophic decision-making methodologies. © 2024, American Scientific Publishing Group (ASPG). All rights reserved.