ENHANCING PENANG HOMESTAY EXPERIENCE THROUGH CROSS-CULTURAL BENCHMARKING FROM JAPANESE HOMESTAY HOSPITALITY; [APRIMORAMENTO DA EXPERIÊNCIA DE HOSPEDAGEM EM CASA DE FAMÍLIA EM PENANG POR MEIO DE BENCHMARKING INTERCULTURAL DA HOSPITALIDADE EM CASA DE FAMÍLIA JAPONESA]; [MEJORA DE LA EXPERIENCIA DE ALOJAMIENTO EN FAMILIA EN PENANG MEDIANTE LA EVALUACIÓN COMPARATIVA INTERCULTURAL DE LA HOSPITALIDAD JAPONESA EN FAMILIA]

ENHANCING PENANG HOMESTAY EXPERIENCE THROUGH CROSS-CULTURAL BENCHMARKING FROM JAPANESE HOMESTAY HOSPITALITY; [APRIMORAMENTO DA EXPERIÊNCIA DE HOSPEDAGEM EM CASA DE FAMÍLIA EM PENANG POR MEIO DE BENCHMARKING INTERCULTURAL DA HOSPITALIDADE EM CASA DE FAMÍLIA JAPONESA]; [MEJORA DE LA EXPERIENCIA DE ALOJAMIENTO EN FAMILIA EN PENANG MEDIANTE LA EVALUACIÓN COMPARATIVA INTERCULTURAL DE LA HOSPITALIDAD JAPONESA EN FAMILIA]

Objective: This study embarks on a cross-cultural benchmarking investigation aimed at enriching and improvising the homestay experience in Penang, Malaysia. Theoretical framework: Literature in this study was based on how Japanese hospitality or omotenashi has garnered global recognition for its exc...

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Bibliographic Details
Published in:Revista de Gestao Social e Ambiental
Main Author: Abdullah A.; Isa N.M.; Azmi A.; Wahab M.F.A.; Tahir M.S.; Ishak M.A.
Format: Article
Language:English
Published: ANPAD - Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao 2024
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193469137&doi=10.24857%2fRGSA.V18N6-001&partnerID=40&md5=9c34ba22b19af2c96f20bf1e8819226d

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https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193469137&doi=10.24857%2fRGSA.V18N6-001&partnerID=40&md5=9c34ba22b19af2c96f20bf1e8819226d

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