I like, I don’t like, I don’t know: consumers’ attitude towards marketing content in social media from Gen Y glasses
This study aims to explore Gen Y social media (SM) users’ attitude towards advertising contents. A qualitative approach is applied using focus group discussions (FGDs), and data analyses are carried out via a constant comparative method. Findings revealed three dominant themes such as positive, nega...
| Published in: | International Journal of Electronic Marketing and Retailing |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Inderscience Publishers
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193279531&doi=10.1504%2fIJEMR.2024.138300&partnerID=40&md5=1f90e0fdbf1c22cb77c34a0fec94b6ff |