Low-income, yet Highly Literate? The Future Towards Developing a ‘Super Smart Society’

The low-income community is generally associated with a lower level of education, poor quality housing, unemployment, and financial debt. As digital technologies become increasingly integrated into society, this study aims to re-examine the understanding of advertising literacy within low-income com...

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Bibliographic Details
Published in:Jurnal Komunikasi: Malaysian Journal of Communication
Main Author: Ali M.N.S.; Salim N.A.M.; Andung P.A.; Jelahut F.E.; Pabha Swan M.V.D.
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85192388304&doi=10.17576%2fJKMJC-2024-4001-20&partnerID=40&md5=8b746e7fd42e155f61d8f7e8e3606a0d

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