| Summary: | The nomenclature of a subject matter represents the inherent characteristics and attributes of an item. In the context of the food sector, there exists a strong correlation between the name and commercial impact of a particular product. The choice of the name of a product names is significant for purposes of branding and marketing. Nevertheless, some parties combine illegal and permissible elements in the process of choosing product names, such as “hotdog”, “beer”, and others. The combination of brand names for halal products has become a subject of contention among Muslim scholars and customers, due to the ambiguity surrounding their halal status. This study examines the legal and Islamic implications of associating a halal product with a name that imputes prohibited elements from the perspective of the evidences found in al-Quran and hadith and the country's halal regulatory framework and the Shariah as a whole. Library research and content analysis are employed as methodologies to obtain relevant information on the subject matter of this research. The results of this study indicate that the definition of halal, as outlined in the halal legislation of this country is limited and is only restricted to food ingredients, products and services. Further, there exists a loophole in the powers conferred upon the relevant agencies to ascertain the suitability of the nomenclature to be in accordance with the principles of the Shariah, thereby ensuring adherence to the concept of halalan tayyiban in its entirety for each halal product. © The authors (2024).
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