A Survey of Literature on the Predictors of Viewers' Satisfaction in Virtual Art Exhibition

• Published in: AIP Conference Proceedings
• Main Author: Samsuddin M.F.; Omar M.H.M.; Alias A.; Radzi F.M.; Shukor A.A.C.M.M.
• Format: Conference paper
• Language: English
• Published: American Institute of Physics 2024
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85192014268&doi=10.1063%2f5.0183103&partnerID=40&md5=74190301b27f7d4f0f4cf661e2230ee7

The devastating effects of the COVID-19 global pandemic has forced most business transactions to shift from the conventional approach to the online medium to ensure their sustainability during this critical period. Artists are also transforming their approach from physical exhibitions to virtual exhibitions to ensure their business sustainability. Conventional or physical exhibitions draw large audiences; however, due to the COVID-19 global pandemic, such gatherings are strictly prohibited. Thus, virtual museum exhibitions will continue to be organised in the future, therefore, knowledge about factors that affect virtual exhibitions will be in demand. This review paper intended to examine the predictors that influence viewers' satisfaction in Virtual Art Exhibition. A comprehensive literature survey was carried out from March to May 2021 and the reviews reveal that there are three factors that possibly influence viewers' satisfaction, which are the technology, aesthetic value, and individual factors. This review study has outlined the fundamental aspects that will serve as a guideline for artists by considering the technology, aesthetic value and individual factors in preparing for future virtual exhibitions as well as in improving viewers' satisfaction. © 2024 American Institute of Physics Inc.. All rights reserved.