Motives and External Factors of Obtaining JAKIM Halal Certification Among SMEs Food Manufacturers: A Descriptive Analysis

• Published in: AIP Conference Proceedings
• Main Author: Nazaria Z.A.; Bahtar A.Z.; Karim R.A.; Jamian N.F.; Mahmud N.
• Format: Conference paper
• Language: English
• Published: American Institute of Physics 2024
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85191939907&doi=10.1063%2f5.0184010&partnerID=40&md5=694aa3ed90d59a0bfd2d3b53a014988d

This study was conducted to examine motives and external factors of obtaining JAKIM halal certification among SMEs food manufacturers. The study employs a survey questionnaire which was distributed to the respondents during pandemic covid-19. A total of 40 completed questionnaires were returned. The results indicated that the main motive for obtaining the halal certification are customer needs and improve company image. Other motives are improved quality of products and improved production process. While the main external factors influencing the respondents to obtain JAKIM halal certification was “to fulfil customer demands”. Other external factors followed by “to increase market share”, “to increase customer confidence” and “can prevent food poisoning”. The least important external factor was “to reduced customer complaints”. © 2024 American Institute of Physics Inc.. All rights reserved.