| Summary: | The effort to enhance financial literacy has become extremely important and is complementary to the initiative by Consumer Credit Act in order to strengthen the credit consumer protection framework in Malaysia. Therefore, Bank Negara Malaysia Museum Art and Gallery (BNM MAG) educates the public through exhibits that foster visitors’ understanding of financial knowledge especially the Sharia compliant matters at their Islamic Finance Gallery. This study examined the relationships between satisfying experiences and generic learning outcomes of youth visitors at BNM MAG. The study examined three key satisfying experiences that had significant and positive effects on the generic learning outcomes of youth visitors including affective, cognitive and sensory experiences. However, social experiences were not significant towards generic learning outcomes on youth visitors. This study provides insights and drive efforts to promote effective delivery of financial education initiatives to Malaysians in a sustainable manner. The authors expect that policymakers or museum managers could make use of the findings to improve Malaysians’ financial literacy in general, thus helping Malaysians making informed financial decisions. The study contributes to the advancement of Islamic financial education for the youth with the purpose of improving creative and productive attitudes. © 2020, Maulana Malik Ibrahim State Islamic University of Malang. All rights reserved.
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