Factors Affecting Brand Loyalty Towards the Use of the Media Platform of the Federal Territories Islamic Religious Council (MAIWP) Among the Muslim Community in Kuala Lumpur

Factors Affecting Brand Loyalty Towards the Use of the Media Platform of the Federal Territories Islamic Religious Council (MAIWP) Among the Muslim Community in Kuala Lumpur

In the era of globalization, the use of social media comes in many forms. Social media is used as a platform to interact through virtual and online social media. Among the social networks that are popular among the Malaysian community are WhatsApp, Instagram, Facebook, Twitter, TikTok, and the like....

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Bibliographic Details
Published in:Studies in Systems, Decision and Control
Main Author: Saro N.; Bhari A.; Mohd N.; Razali M.; Rani M.A.M.; Nordin N.; Norhisham M.S.H.M.; Izzamudin M.H.M.
Format: Book chapter
Language:English
Published: Springer Science and Business Media Deutschland GmbH 2024
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189561729&doi=10.1007%2f978-3-031-51997-0_19&partnerID=40&md5=eaf114e54209dc208cafa88f6c20df7d

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https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189561729&doi=10.1007%2f978-3-031-51997-0_19&partnerID=40&md5=eaf114e54209dc208cafa88f6c20df7d

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