| Summary: | Organizational progress in the 21st century is based on the efficiency and sophistication of technology known as Artificial Intelligence. However, human capabilities should not be taken lightly, as the creation of technology is the result of the creative thinking and innovation of an organization’s employees. While previous research has primarily shown that creative thinking can lead to performance outcomes, from angles the impact of emotional intelligence and employee personality on this connection remains unclear. As a result this study was conducted to examine the correlation between intelligence, personality traits and creativity among staff members at a non-statutory bodies in Malaysia. A total of 165 Muslim employees took part in the survey. The questionnaire data was analyzed using SmartPLS software to assess the research hypotheses. The analysis revealed findings; Firstly there is a positive and significant association between emotional intelligence and personality traits; secondly there is a positive and significant link between personality traits and employee creativity; thirdly there is a positive and significant relationship among emotional intelligence, trait personality and employee creativity. These results confirm that personality traits act as a mediating factor in the relationship between intelligence and employee creativity. Additionally this study aids experts in recognizing the importance of intelligence and personality traits in enhancing employee creativity. Creative thinking has become a tool in driving success and improving sustainability performance. This research offers insights into how to harness employees abilities to manage emotions and understand themselves for development. Moreover it provides guidance, for formulating strategies to navigate organizations through challenges. © 2024, Transnational Press London Ltd. All rights reserved.
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