Determination factors of internet advertising affecting internet users' behavior using canonical correlation analysis
One of the most important and fundamental parts of today's business world is advertising. Advertising is necessary for both business and consumers. We can now observe that the advertising industry has experienced substantial changes and is now employed globally. An advertising company has found...
| Published in: | AIP Conference Proceedings |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
American Institute of Physics
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85188469691&doi=10.1063%2f5.0192175&partnerID=40&md5=f357e8cd86aca3e9fac7fa559bf5959e |