Mediating Role of Social Media Marketing Adoption between TOE Framework and Competitive Intelligence Towards SMEs Performance

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Mediating Role of Social Media Marketing Adoption between TOE Framework and Competitive Intelligence Towards SMEs Performance

The business landscape in Malaysia has grown fiercely competitive due to technology and globalization. Fueled by rapid technological advancement, companies, including small and medium enterprises (SMEs), are leveraging social media for product promotion. While past studies have highlighted the poten...

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Bibliographic Details
Published in:	Review of Integrative Business and Economics Research
Main Author:	Samat M.F.; Yusoff M.N.H.; Anual N.; Mohamad S.J.A.N.
Format:	Article
Language:	English
Published:	GMP Press & Printing Co., 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85188448098&partnerID=40&md5=b960771b6866015838d8f4d04e0e8b48

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