Driving young Muslim loyalty toward Muslim-majority tourism destinations: the sense of community theory perspective

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Driving young Muslim loyalty toward Muslim-majority tourism destinations: the sense of community theory perspective

Purpose: This paper aims to assess the sense-of-community role in affecting young Muslim loyalty towards Muslim-majority tourism destinations. Specifically, this research assesses the sense of community dimension in the halal tourism context and evaluates its effects on destination satisfaction, ima...

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Bibliographic Details
Published in:	Journal of Islamic Marketing
Main Author:	Suhartanto D.; Brien A.; Amalia F.A.; Sumarjan N.; Awang Razli I.; Sutrisno R.
Format:	Article
Language:	English
Published:	Emerald Publishing 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85188341229&doi=10.1108%2fJIMA-05-2023-0150&partnerID=40&md5=03e49e7e83da8bf5fa653a5f71dbb6a5

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