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Optimizing brand loyalty through user-centric product package design: A study of user experience in dairy industry

Objective: With the arrival of the experience economy era, changes in the marketing environment, and the evolution of consumer psychological needs, a good user experience will bring them freshness. Based on user experience, this paper analyzes the relationship among product brand image, brand trust,...

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Bibliographic Details
Published in:	Heliyon
Main Author:	Wang F.; Wang Y.; Han Y.; Cho J.H.
Format:	Article
Language:	English
Published:	Elsevier Ltd 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85185471673&doi=10.1016%2fj.heliyon.2024.e25484&partnerID=40&md5=57f4ac948282341489651f21427c1371

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