Does supply chain collaboration enhance MSMEs' brand image?: A perspective from an emerging economy
[No abstract available]
Published in: | Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues |
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Main Author: | Wahab S.N.; Hamid A.B.A. |
Format: | Book chapter |
Language: | English |
Published: |
Taylor and Francis
2024
|
Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85185352604&doi=10.4324%2f9781003356882-12&partnerID=40&md5=810b9b953334961b70fdfcf37b71ad31 |
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