Does supply chain collaboration enhance MSMEs' brand image?: A perspective from an emerging economy

[No abstract available]

Bibliographic Details
Published in:Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
Main Author: Wahab S.N.; Hamid A.B.A.
Format: Book chapter
Language:English
Published: Taylor and Francis 2024
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85185352604&doi=10.4324%2f9781003356882-12&partnerID=40&md5=810b9b953334961b70fdfcf37b71ad31
id 2-s2.0-85185352604
spelling 2-s2.0-85185352604
Wahab S.N.; Hamid A.B.A.
Does supply chain collaboration enhance MSMEs' brand image?: A perspective from an emerging economy
2024
Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues


10.4324/9781003356882-12
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85185352604&doi=10.4324%2f9781003356882-12&partnerID=40&md5=810b9b953334961b70fdfcf37b71ad31
[No abstract available]
Taylor and Francis

English
Book chapter

author Wahab S.N.; Hamid A.B.A.
spellingShingle Wahab S.N.; Hamid A.B.A.
Does supply chain collaboration enhance MSMEs' brand image?: A perspective from an emerging economy
author_facet Wahab S.N.; Hamid A.B.A.
author_sort Wahab S.N.; Hamid A.B.A.
title Does supply chain collaboration enhance MSMEs' brand image?: A perspective from an emerging economy
title_short Does supply chain collaboration enhance MSMEs' brand image?: A perspective from an emerging economy
title_full Does supply chain collaboration enhance MSMEs' brand image?: A perspective from an emerging economy
title_fullStr Does supply chain collaboration enhance MSMEs' brand image?: A perspective from an emerging economy
title_full_unstemmed Does supply chain collaboration enhance MSMEs' brand image?: A perspective from an emerging economy
title_sort Does supply chain collaboration enhance MSMEs' brand image?: A perspective from an emerging economy
publishDate 2024
container_title Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
container_volume
container_issue
doi_str_mv 10.4324/9781003356882-12
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85185352604&doi=10.4324%2f9781003356882-12&partnerID=40&md5=810b9b953334961b70fdfcf37b71ad31
description [No abstract available]
publisher Taylor and Francis
issn
language English
format Book chapter
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