Understanding the key drivers in using mobile payment (M-Payment) among Generation Z travellers
Purpose: The purpose of this study is twofold. The first objective is to identify the factors that affect Gen Z tourists' M-payment behaviour. Next, this study investigates the inter-relationship between Gen Z tourist’s perception of M-payment benefits, adoption behaviour, usage risk and future...
الحاوية / القاعدة: | Young Consumers |
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المؤلف الرئيسي: | |
التنسيق: | مقال |
اللغة: | English |
منشور في: |
Emerald Publishing
2024
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الوصول للمادة أونلاين: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85185274265&doi=10.1108%2fYC-08-2023-1835&partnerID=40&md5=dc91df44db6495602b8d0a234e20c30c |