Evaluating Tiktok’s Social Media From Islamic Perspectives With Technology Acceptance Model

• Published in: Proceedings of International Conference on Research in Education and Science
• Main Author: Nasruddin Z.A.; Ariffin N.H.M.; Abidin A.W.Z.; Asri N.D.; Mazlin I.
• Format: Conference paper
• Language: English
• Published: The International Society for Technology Education and Science 2023
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85184327516&partnerID=40&md5=c9379c2a618f079c32d9c7e787056ff6

TikTok has become the most popular platform among younger people in 2020. Some people use TikTok to express their ideas, promote their businesses and so on. With a variety of options, the platform encourages its users to create content. Digital technologies and platforms such as TikTok give social media influencers and other users the opportunity to create, consume and share religious content with various online communities. The aim of this study is to examine the relationship between perceived usefulness, perceived ease of use and perceived Islamic ethics on the acceptance of the TikTok application using the Technology Acceptance Model (TAM). The method used in this study is a survey and the data is analysed quantitatively, including descriptive data analysis that includes data reduction, data visualisation and drawing conclusions. Based on the frequency distribution of 196 respondents (N=196), the results show that 92 respondents believe that TikTok must respect users’ privacy by not sharing personal information with third parties. In addition, 103 respondents think that TikTok should respect privacy so that users cannot easily interfere in others’ affairs. The result also shows a value of r=0.813, with the positive linear relationship being significant at the p =.000 level of significance. This shows that there is a strong positive linear relationship between perceived usefulness and perceived Islamic ethics among Muslim users of TikTok. © 2023 Published by the ISTES Organization